Naked Brand (NAKD) stock was up by 16% at close on Monday. The reason is that the company said that the appointment of Mark Ziirsen to the position of Chief Financial Officer, replacing Cheryl Durose. Mark has more than 30 years of extensive experience in the technology and retail industry, and he will help the company execute its new strategy.

Naked's CEO said that Mark's M&A expertise will add significant value as the company continue to pursue accretive acquisitions of high growth and cash flow positive businesses and invest in next generation technology. 

These comments seem to imply that the company may acquire or merge valuable e-commerce companies with funds raised from its stock market. The company previously said the similar words, this could also involve investment in technologies that strengthen the company’s offering and customer experience.

Anyway, investors seem to be optimistic about the company's this strategy, but the question is that there is a more intense competition in e-commerce sector. Sales growth requires large-scale users to support it, and it needs a continuous advertising investment. It should be said that the company will face many challenges.

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